How do you even come up with such a concept and write it? It checks all the boxes of a unique style of visual ad. Though most of the work is editorial, I'm sure writing and conceptualizing this would've been as labor intensive. Maybe this is what makes Nike stand out from the rest of the group.
Yes. A content marketing team would have brainstormed the idea. Creative Content writer would have written the script. And an expert editor team made the whole marketing content a masterpiece.